Client review · Healthcare
“Patients now find us first”
A medical clinic's local visibility transformed after our SEO work took over.
#1map-pack position
2×patient enquiries
90dto first movement
The SEO audit that ends the guessing
Before you spend another month wondering why rankings are stuck, get the full picture: every technical issue crawled, your real Search Console data read properly, and a 90-day roadmap ordered by impact. Fixed price, yours to keep.
- 100%of your site crawled and analyzed
- 90-dayprioritized roadmap included
- Fixedprice, one-time, no strings
Why businesses buy the audit
When an audit is the right first move
Three situations where the audit pays for itself immediately:
1
Rankings stuck, cause unknown.
You have been publishing and optimizing but the needle is frozen. The audit finds the blocker, which is usually not what anyone guessed.
2
Choosing an agency.
The roadmap turns agency pitches into comparable bids on defined work, instead of promises about mystery activities.
3
In-house team needs a map.
Your people can execute; they need to know what and in which order. The roadmap is written exactly for that handoff.
What the advanced audit covers
Six analyses, one prioritized roadmap:
- Full technical crawl. Every URL through Screaming Frog: status codes, canonicals, redirects, depth, duplicates.
- Search Console reality check. Impressions, positions and indexing read from the source, not third-party estimates.
- Core Web Vitals from the field. Real-device data per template, with the specific culprits named.
- Backlink profile review. Authority, toxicity and gaps against your ranking competitors.
- Content inventory. What ranks, what cannibalizes, what to merge, refresh or remove.
- The 90-day roadmap. Every finding ordered by impact and effort, in plain language.
Proof, not promises
What happens after audits
Clients who started with the audit, on camera. The full set lives on our client reviews page and YouTube channel.
Client review · Services
“The leads speak for themselves”
A service business owner on what changed after SERP Squad took over.
5★client rating
Top 3map rankings
0lock-in contracts
★★★★★“They explained everything in plain English and the rankings followed.”
The first 90 days
How your audit unfolds
A fixed scope with a fixed clock, from kickoff to walkthrough:
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1
Week 1: Full crawl and data pull
Screaming Frog over every URL, Search Console and analytics connected, vitals gathered from field data.
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2
Week 2: Analysis
Findings cross-referenced, backlink profile reviewed, content inventory scored.
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3
Week 3: The roadmap
Every issue prioritized by impact and effort into the 90-day plan, written for any implementer.
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4
Delivery: The walkthrough
A live session through every finding, and the documents are yours to keep either way.
What the audit measures against
A baseline you can hold us to
An audit that does not record where you started is a document, not a measurement. These are the figures we write down on day one.
The baseline, recorded once
Positions, impressions, engaged sessions and conversions as they stand before anything changes. Every later report compares against that baseline rather than against a flattering month.
A qualified lead, defined up front
We agree what counts before counting starts: which enquiries are real, which are spam, and where the line sits between a qualified lead and a wrong number. Otherwise the reporting measures noise.
Attribution model, chosen deliberately
Last-click flatters the final touch and hides everything that did the persuading. We pick an attribution model that shows assisted conversions, so the channels doing early work are not quietly written off.
Benchmarks from your market
Your conversion rate and cost per lead only mean something next to what your competitors are achieving in the same postcode. The audit benchmarks against them, not against a national average.
What the audit inspects
Everything the audit opens up
Run in your own accounts, using the same tools you can open yourself: Search Console, the URL Inspection tool, the Rich Results Test, Tag Manager, Looker Studio and Analytics.
Intent, mapped per page
Every ranking page gets classified by the intent it serves: informational intent, commercial intent, transactional intent or navigational intent. Pages written for the wrong one underperform no matter how good the writing is.
Cannibalisation and striking distance
Keyword cannibalisation, where two of your pages compete for one search, is one of the most common findings and one of the cheapest fixes. Alongside it we list striking distance keywords sitting in positions six to twenty, the striking-distance band, where small work produces the fastest movement.
The on-page basics, page by page
Meta title and meta description length and uniqueness, one H1 per page with H2 subheadings in order, image title and alt text, caption uniqueness, and internal links using descriptive anchors rather than "click here".
Keyword gap against real competitors
A keyword gap report against the sites actually outranking you, scored by content score and search volume, so the roadmap is built on what is winnable rather than what is flattering.
Markup and quality signals, validated
Breadcrumb schema, FAQ schema, Organization schema, Service schema and Review schema checked against the Rich Results Test, because markup that does not validate earns nothing. Alongside it we look at the experience, expertise, authoritativeness and trustworthiness signals a page carries, and whether event tracking is recording what the page is actually for.
Health and history
301 redirect handling, mobile-first indexing readiness, First Contentful Paint (FCP) and TTFB, code-to-text ratio, and whether recent movement lines up with a core update, SERP volatility, or something you did. Google's spam policy gets checked against anything a previous agency left behind, using the same standards the search quality rater guidelines describe.
Transparent reporting
Clear reporting, every month
The audit is itself a reporting product. Here is what lands in your inbox:
Technical findings report
Every crawl, indexing, speed and structure issue documented with evidence and severity.
Search performance report
What Search Console says about your real queries, positions and click-through, interpreted honestly.
The 90-day roadmap
Every finding turned into an ordered plan with effort estimates, executable by us, your team or any agency.
What works now
The six channels your audit measures in 2026
A complete audit does not stop at Google. We measure your standing on all six channels, because that is where your buyers actually are.
Website ranking on Google
Your organic rankings, indexing health and content performance on Google are the audit's core: measured, benchmarked and prioritized.
Bing ranking
The audit checks your Bing indexing and Bing Places status, because desktop buyers and Copilot answers are traffic most sites silently forfeit.
Apple Maps ranking
We verify your Apple Business Connect listing exists and matches reality, closing the gap on the map iPhone users open by default.
AI agent recommendations
The audit tests what ChatGPT and Perplexity say about you today: structured data, citations and the content AI can or cannot cite.
Social media management
We review whether your social presence supports or undermines your rankings, because buyers and AI agents both read it.
Video marketing
The audit maps your video footprint against competitors, because YouTube rankings convert buyers and feed AI answers you do not control yet.
Every one of these channels is part of our SEO services; your audit shows which will move first for you.
Honest comparisons
The advanced audit against the alternatives
Before paying for any audit, weigh the three ways businesses actually get one:
Paid audit vs Free automated audits
Depth versus baitFree tool audits print the same 40 generic flags for every site, designed to scare you into a retainer. A human audit reads your market, your competitors and your data, and orders fixes by impact.
- Tool output is a symptom list, not a diagnosis
- Ours includes competitor and market context
- Fixed price, no retainer hook attached
Audit first vs Retainer first
Audit de-risks everythingSigning a retainer before diagnosis means paying to find out what you bought. The audit route costs a fraction, hands you the roadmap, and lets any team execute it.
- Know the scope before monthly commitment
- The roadmap is yours, portable to any agency
- We quote the retainer from real findings
SEO vs GEO / AI search
One stack, not twoGEO, being cited when you wonder what AI says about you, is not a rival discipline. Generative engines lean on the same authority, structure and entity signals strong SEO builds. The audit tests your AI-search footprint too.
- AI assistants cite citable, structured content
- Nearly a third of US searchers use AI search
- Both layers ship in one campaign here
Service areas
Where we deliver SEO audits
Strategy tuned to how people search in each market. See every market on our service locations page.
Related services
Where this service connects
Performance pricing
Prefer to pay only when the leads arrive?
We will also say plainly when performance pricing is the wrong fit, which is roughly as often as it is the right one. The pay for Google search ranking page sets out who it suits and who it does not.
Buyer beware
What bad SEO looks like, so you never buy it
The audit market itself has scams: fear-first tool dumps and pay-to-diagnose traps. What to refuse:
Monthly invoices, invisible work
The most common scam is the simplest: a retainer collected every month with no work log and no report. If an agency cannot show you exactly what was done in the last 30 days, the honest answer is usually nothing.
Your website held hostage
Some agencies register your domain, own your hosting and keep your logins, then the site vanishes if you stop paying. Your domain, website and Google Business Profile must be owned by you, always.
AI content dumped at scale
Hundreds of auto-generated blog posts feel like activity, but unedited AI content nobody reads produces no leads and can drag the whole site down. Volume is not a strategy; content only counts when it answers real searches.
“Guaranteed #1 on Google”
Nobody controls Google's results, and Google itself says ranking guarantees are the mark of a scam. Real agencies show evidence and timelines; fake ones sell certainty they cannot deliver.
Lock-in contracts doing the retention
A 12-month contract exists so an agency gets paid whether it performs or not. If the results were real, the contract would not need to trap you, which is why we do not use one.
Cheap links that become penalties
Thousand-link packages from link farms and PBNs look like progress until Google catches the network, and it is your site that takes the manual action. Recovering costs more than the links ever did.
How to verify any agency, including us
Ask any agency, us included, for three things before you pay: a sample monthly report, written confirmation that you own your domain, website, hosting and Google Business Profile, and the work log from a current client's last 30 days. We show all three in your free audit call, plus reviews you can verify on Google and Trustpilot. An agency that hesitates on any of them has answered your question.
Advanced SEO audit: frequently asked questions
What exactly do I get from the audit?
A full technical crawl, Search Console and analytics analysis, Core Web Vitals from real devices, backlink review, content inventory and a prioritized 90-day roadmap, presented in a working session and yours to keep.
Which tools do you use?
Screaming Frog for the crawl, Google Search Console and GA4 for reality, PageSpeed and CrUX data for vitals, and professional link indexes for the backlink review. Tools gather; the value is in the interpretation.
Can I take the audit to another agency or my own team?
Yes, deliberately. The roadmap is written so any competent implementer can execute it. Many clients hire us afterward; the audit stands alone either way.
Can I see a sample audit before buying?
Yes, ask and we will send a redacted sample so you can judge the depth before paying. The structure you see there, findings, evidence, prioritized roadmap, is exactly what you get.
Can my own developers implement the roadmap?
That is how it is written. Every finding includes what to change, where and why, specified so any competent developer or agency can execute it. Plenty of clients take the roadmap in-house.
Fresh from the desk
Guides, questions and what's trending
What we publish between campaigns. Worth a read if you want to understand how this work actually gets done before you pay anyone to do it.
Related guides
- How to Run an Advisor Content Calendar Under FINRA Rule 2210
- How Airport Transfer Companies Rank for Airport Searches
- How to Build Capability Pages That Win Machining and Fabrication RFQs
- How to Compete When Directories Own Page One for Your Service
- How to Structure Device Repair Pages by Model or by Service
- How Drug Testing and Fingerprinting Sites Get Found by Employers
SEO Questions Answered by Experts
- Are service area pages still safe after the August 2026 spam update?
- Is buying addiction treatment leads legal under EKRA?
- Is AS9100 certification worth it, and does it help a machine shop get found?
- Does a commercial contractor need search visibility if work comes from bid boards?
- Can a law firm call itself best or specialist on its website?
- Does local SEO matter for a manufacturer that ships nationwide?
Check What's Trending
- Google brings back view counts for Business Profile posts
- Search Console showed a false drop in clicks and impressions from August 12
- Google AI Overviews now open in full for some searches, without a Show more button
- Google's August 2026 spam update rolled out in three days
One fixed price. Every answer.
Tell us your site and your situation. We will confirm scope and price within one business day, and deliver the full audit with a live walkthrough session.
- Fixed price confirmed up front
- Delivered with a live walkthrough
- Written for any implementer
- Free mini-audit if you just want a taste