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Case study · HVAC

Mississauga HVAC company: 206 calls from Google, up 64.8%

A Mississauga HVAC company took 206 calls straight from its Google Business Profile in five months, up 64.8% year over year, with 10,966 profile views.

+64.8%

Calls from the profile, year over year

Client
HVAC company (name withheld)
Industry
HVAC
Location
Mississauga, Ontario
Timeframe
5 months, March to July 2026
Services

The result in numbers

What changed, measured

  • 206Calls from the profileUp 64.8% year over year
  • 10,966People who viewed the profileAcross Search and Maps, desktop and mobile
  • 918Profile interactionsUp 18.8% year over year
  • 423Website clicksUp 23.3% year over year

Counted by Google inside the client's own Business Profile, March to July 2026 against the same months a year earlier. We cannot edit these figures, and the client can open the same screen.

The starting point

HVAC demand is seasonal and urgent. Search volume spikes in the hottest and coldest weeks, and a homeowner with a dead air conditioner calls the first credible company on the map. For an HVAC business, the Google Business Profile is the front door, and the number that matters is calls.

This Mississauga company wanted more of those calls from Google itself, without paying a lead-selling platform for each one.

What we changed

The campaign ran on our Google Business Profile optimization and management service, in the order we use for every HVAC company. The profile was managed every week rather than set up once, with seasonal services kept current and reviews answered through both peaks. The website was organized so that repair, installation and maintenance searches each landed on a page built for them.

What happened

From March to July 2026 the profile produced 206 calls, up 64.8% on the same months a year earlier, and the summer surge is visible on the chart. Behind the calls, 10,966 people viewed the profile across desktop search, mobile search and Maps. Total interactions reached 918, up 18.8%, and 423 visitors clicked through to the website, up 23.3%.

Why it matters for a company like yours

Every figure on this page is counted by Google inside the client's own account. Calls that come from your own profile belong to you: there is no per-lead fee and no middleman reselling the same enquiry to three competitors.

How the campaign ran

  1. HVAC keyword research and competitor analysis

    Searches such as “AC repair near me”, “furnace replacement cost” and “heat pump installation” mapped and sized, with the winnable ones attacked first.

  2. Website optimization and planning

    Fast pages and clear calls to action, with dedicated repair, install and maintenance pages so each high-value search has a page built to win it.

  3. Google Business Profile optimization and management

    Managed weekly: categories, seasonal services, install and crew photos, and reviews answered through both peaks.

  4. Listings, citations and white-hat links

    Bing Places, Apple Business Connect and Yelp claimed and monitored, consistent citations built, and authority earned through links Google allows.

Documented by Saifur Rifat, Founder & SEO Lead at SERP Squad.

The evidence

Screenshots from the client's own accounts

Nothing here comes from our reporting tool. These are the dashboards the client can open and check.

HVAC contractor calls from Google Business Profile: 206 calls, up 64.8% year over year
206 calls in five months, with the July surge visible on the chart.
HVAC company Google Business Profile performance: 918 interactions, up 18.8% year over year
918 interactions, up 18.8%. Interactions are actions, not views.
HVAC website clicks from Google Business Profile: 423 clicks, up 23.3% year over year
423 clicks through to the website, up 23.3%, feeding the quote forms.
HVAC company profile views: 10,966 people viewed the Business Profile with platform and device breakdown
10,966 people viewed the profile, split across Search and Maps on desktop and mobile.

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