Client review · Services
“The leads speak for themselves”
A service business owner on what changed after SERP Squad took over.
5★client rating
Top 3map rankings
0lock-in contracts
Ads management that buys leads, not impressions
Ads are rented attention, so every dollar has to answer for itself. We run Google, Facebook, Instagram and TikTok campaigns on real conversion tracking, land them on pages built to convert, and move budget ruthlessly to whatever wins.
- CPLthe number every campaign answers to
- Callstracked, not guessed
- 4channels, one accountable report
Pick your channel
Ads management by platform
Each channel has its own physics. Every link below is a dedicated practice with its own page.
Google Ads
Search, Local Services Ads and Performance Max for buyers searching right now.
Google Ads management →
Facebook Ads
Lead forms and retargeting where your neighbors ask for recommendations.
Facebook Ads management →
Instagram Ads
Visual campaigns for the industries people choose with their eyes.
Instagram Ads management →
TikTok Ads
Creative-first reach for the customers who never open a search engine.
TikTok Ads management →Why businesses hire ad management
Why managed beats DIY on paid
The platforms are built to spend your budget. We are built to defend it:
1
Defaults favor the platform.
Broad targeting, auto-applied suggestions and smart campaigns spend fast. Discipline in settings routinely cuts cost per lead in half.
2
Tracking decides everything.
Without call tracking and clean conversions, optimization is astrology. We wire measurement first, then scale what proves itself.
3
Landing pages make the ad.
The same click converts at double the rate on a page built for it. Our design team builds those pages.
Proof, not promises
Clients who run ads and SEO together
Paid buys the moment; organic buys the future. More on our reviews and case studies page and YouTube channel.
Case study · E-commerce
300% organic traffic in 4 months
A Shopify store went from page 3 to category leader with technical and content SEO.
300%organic traffic
4 motime to result
52+page-1 keywords
★★★★★“Finally a team that reports on leads, not just rankings.”
Industries we serve
Ads by industry
Channel mix changes per industry. Find your starting point.
Home & Repair
HVAC Companies Plumbers Electricians Appliance Repair Roofing & Gutter Cleaning Services Landscaping HandymanHealth & Professional
Doctors Dental Clinics Chiropractors Law Firms Realtors Financial Advisors Photographers Pet CareThe first 90 days
How your ads engagement runs
Tracking first, spend second, scale only on proof:
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1
Days 1 to 30: Measurement first
Conversion tracking and call tracking wired, accounts audited, wasted spend cut immediately.
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2
Days 31 to 60: Structured spend
Campaigns rebuilt for control, landing pages aligned, budgets spread across test cells.
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3
Days 61 to 90: Scale the winners
Cost per lead proven per channel, budget moved to what works, losers cut without sentiment.
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4
Month 4 and on: Compounding efficiency
Creative refreshed before fatigue, negatives maintained weekly, CPL trending down.
Transparent reporting
Clear reporting, every month
Ad reporting answers one question first: what did a lead cost?
Cost-per-lead report
CPL by channel and campaign, trended monthly, the number every ad dollar answers to.
Search-term and audience report
Where the spend actually went: terms, audiences and placements, with what we cut and why.
Spend and work log
Budget by channel, changes made and tests running, so the account never feels opaque.
Honest comparisons
Your paid options, compared honestly
Paid budgets get pitched three ways. The comparison we give before taking a dollar of management fee:
Managed ads vs DIY ads
Depends on hoursGoogle and Meta interfaces are built to make spending easy and efficiency hard. DIY works if you can give it weekly hours and negative-keyword discipline; management pays for itself when you cannot.
- Platform defaults favor the platform
- Weekly discipline is the actual product
- We tell you honestly if DIY fits your size
Ads vs SEO
Sequence themAds produce this week and stop when spend stops; SEO compounds and takes months to start. Run ads for immediate pipeline, build SEO underneath, and let the blended cost per lead fall.
- Ads now, SEO for the base load
- Every quarter shifts weight toward owned
- One tracking setup serves both
Ads vs Boosted posts
Ads, structuredThe boost button is the platform's tip jar: reach without targeting, objectives or tracking. Structured campaigns cost the same money and buy actual outcomes.
- Boosting optimizes for applause
- Campaigns optimize for cost per lead
- Same budget, different physics
Service areas
Where we deliver ads management
Strategy tuned to how people search in each market. See every market on our service locations page.
Performance pricing
There is a version of this where you pay on results
Ecommerce and higher-ticket services usually suit a commission arrangement rather than a flat fee. That is what pay per lead SEO covers, with attribution taken from your own analytics.
Buyer beware
Ad management scams to refuse, from any vendor
Ads management has scam patterns SEO never dreamed of, because the spend itself hides the fee. What to refuse:
Percentage-of-spend incentives
An agency paid a percentage of ad spend earns more when you spend more, whether or not leads follow. Flat fees keep the incentive on your cost per lead, which is why we bill flat.
The agency owns your ad account
Campaigns built inside the agency's account mean your history, audiences and pixel data leave when you do. Your account, your billing, our management, always.
Dashboards of impressions, empty phones
Reach, impressions and clicks reported monthly while the phone stays quiet. If the report does not lead with cost per lead and tracked calls, it is hiding the number that matters.
Set-and-forget management
Accounts checked monthly at best while search terms drift into junk. Weekly negative-keyword work is the actual job; ask for the change history and see when anyone last touched it.
Lock-ins around a learning phase
"The algorithm needs six months" is often a contract needing six payments. Learning phases are measured in weeks; results should show monthly or the strategy should change.
Landing traffic on a broken page
Paid clicks sent to a slow homepage burn budget at both ends. Management includes the landing page, or it is not management.
How to verify any agency, including us
Before signing any ads manager, ours included: confirm the ad account and pixel live under your ownership, see a sample report and check it leads with cost per lead, and ask for a real account's 30-day change history. We show all three in the account review.
Ads management: frequently asked questions
Should I run ads or SEO first?
Usually both, sequenced: ads buy immediate lead flow while SEO compounds toward free leads. As organic grows, ad budgets shift to the niches where paying still beats waiting. We manage that balance monthly.
What is a realistic starting ad budget?
Enough for the data to teach us something: for most local businesses that is a modest monthly spend per channel plus management. The consult gives you numbers for your market, not a generic tier.
How do you report ad performance?
Cost per lead and revenue per channel, with call tracking wired in. If a campaign cannot beat its target, we say so and move the budget, because it is your money.
What budget do I need to start?
Enough for your market to produce statistically real results, which varies by industry and city. Your account review names a starting number and, more importantly, what monthly lead volume it should buy. If the honest answer is that your budget suits SEO better, we say so.
Do you charge a percentage of ad spend?
No. Flat management fee, quoted after the account review, so our incentive is your cost per lead, not your spend level.
Fresh from the desk
Guides, questions and what's trending
What we publish between campaigns. Worth a read if you want to understand how this work actually gets done before you pay anyone to do it.
Related guides
- What a Shared Lead Really Costs on Angi, Thumbtack and HomeAdvisor
- How to Work Out a Break-Even Cost Per Lead for Google Ads and LSA
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- Which Google Ads Healthcare Certifications Your Practice Needs
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SEO Questions Answered by Experts
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- Why do LegitScript-certified rehab ads get zero impressions?
- Why were my childcare Google Ads restricted?
- Is Houzz Pro worth it for remodelers?
- Are local inventory ads worth it for a single-location store?
- Can phone and computer repair shops advertise on Google Ads?
Free review of your current ad account
We audit your campaigns, tracking and landing pages, then show you the wasted spend and the fix list, whether you hire us or not.
- Wasted-spend inventory
- Tracking and attribution check
- Landing page conversion review
- Channel mix recommendation