We're the squad your competitors hope you never hire
SERP Squad is a transparent SEO and digital marketing team. We don't sell dashboards and jargon, we move the three numbers a business owner actually feels: rankings, calls, and revenue.
Why we exist
Most small businesses have been burned by marketing at least once, a retainer that produced reports instead of customers. We started SERP Squad in 2020 to be the opposite: an agency that reports on leads, not just rankings, explains every step in plain English, and earns its keep month after month with no lock-in contracts.
That is also why our client reviews live on camera, on our YouTube channel, where nobody can edit a quote into existence. If we cannot show it, we do not claim it.
How we work
Everything we do follows the same playbook Google itself publishes: helpful, people-first content; fast, crawlable websites; accurate business listings; and real reviews. No shortcuts, no tricks that evaporate with the next algorithm update.
Today we serve service businesses across the United States, United Kingdom, Australia, Canada, New Zealand, and the Netherlands, with playbooks for 47 industries and every major website platform.
Who you'll work with
A founder-led team, not an account queue
When you work with SERP Squad, your campaign is run by people whose names you know, not rotated through a ticket system.
Saifur Rifat, Founder & SEO Lead
Saifur has worked in SEO since 2017, building campaigns strictly around Google's own guidelines from the very first project. Across those years he has worked with more than a hundred clients, from single-location service businesses to multi-country brands, helping each of them grow real organic traffic, rankings and leads.
He holds a BSc in Mathematics and an MSc in Data Science, and it shows in how SERP Squad operates: every campaign decision is driven by data, from the keyword research and geo-grid reporting standard used across our campaigns to the client results published openly on the SERP Squad YouTube channel.
As founder, Saifur plans the strategy for every campaign personally, manages the team and oversees every task before it reaches a client. Around him, work runs through a focused team covering SEO, branding, content, and web development, small enough that nothing gets lost in handoffs, senior enough that your account never becomes a training exercise.
Legally registered, publicly verifiable
A registered UK limited company, on the public record
Anyone can claim to be an agency. We are a legal entity you can look up in thirty seconds: SERP SQUAD LTD is incorporated at Companies House under the Companies Act 2006, and every contract and invoice you receive comes from that registered company.
Registration details
- Registered name: SERP SQUAD LTD
- Company number: 15994221
- Type: Private company limited by shares
- Registered in: England and Wales
- Incorporated: 2 October 2024, under the Companies Act 2006
- Agency operating since: 2020
Why this matters for you
- Real accountability. A registered company is bound by UK company law, with a named director on the public record, not an anonymous freelancer who can vanish.
- Proper paperwork. Contracts and invoices are issued by the LTD, which most businesses need for their own bookkeeping and procurement.
- Nothing to hide. Our filings sit on a government register anyone can read, the same standard of transparency we bring to campaign reporting.
What working with us looks like
Your month with SERP Squad
The rhythm is the same for every client, whether you run one shop or forty locations:
Week 1: Kickoff and baseline
We audit your rankings, profile and competitors, agree the plan in plain English, and lock the baseline every future report is measured against.
Every week: The work
Profile management, content, citations, reviews, technical fixes, whatever your plan calls for, done weekly and logged, not batched into a scramble before report day.
Every month: The honest report
Rankings, geo-grid maps, calls and leads, plus exactly what we did and what comes next. If something is not working, you read it from us first.
What we stand for
Three promises to every client
Radical transparency
You see the same reports we do, keyword positions, geo-grid maps, call counts. If something isn't working, you hear it from us first.
No lock-in contracts
We earn your business every month. If we ever stop delivering, you can walk, that keeps us sharp.
Leads are the metric
Rankings are the route, not the destination. We measure success in calls, service requests, and booked jobs.
Proof you can watch
Don't take this page's word for it
Our clients tell their own stories on camera. Two of them, straight from our channel:
By the numbers