Key points
- Weekly is enough for most businesses
- Use offers, events and updates with a real photo
- Posts are a conversion tool more than a ranking lever
- Google restored post view counts in 2026, so you can measure them
What posts do
They appear on your profile in Search and Maps, where customers are deciding who to call. A current offer or a finished project gives them a reason to choose you.
What to post
Completed jobs with photos, seasonal services, offers with dates, events, and answers to common questions. Keep the text short and put the key detail first. Our Google Business Profile mistakes guide lists what to avoid.
A simple monthly posting plan
- Week one: a finished job with a before and after photo.
- Week two: an offer or seasonal service with an end date.
- Week three: an answer to a question customers often ask.
- Week four: a team, community or behind-the-scenes update.
- Add a button to each post, such as Call now or Learn more, linked to the matching page.
Offers and events stay visible for their date range, and standard updates remain on the profile as well. Avoid phone numbers in the post text and avoid stock photos, since both can lead to a post being rejected.
Measure it
In August 2026 Google began restoring view counts for posts, shown as “people viewed”, after removing them in 2023. Use that figure to see which topics your customers respond to.
People also ask
Why doesn't my business show up when people search its exact name?
Usually because Google either can't tie your profile to your business as a clear entity, or it has confused you with another business with a similar name and sometimes merged the two. Open your profile's share link on a signed-out phone: if it opens your profile, strengthen your name, phone and website signals; if it opens another business, it's a data problem to escalate with proof.
Read the full answer: Why doesn't my business show up when people search its exact name? →
Will Google support help if my business stops ranking?
No. Google Business Profile support won't investigate why a live profile dropped in the rankings, and Product Experts say so directly. Support does act on profile problems: suspensions, verification, ownership, rejected edits and reviews or listings that break the rules. Check first whether your profile is live and findable by name; if it is, the drop is yours to diagnose.
Read the full answer: Will Google support help if my business stops ranking? →
Can inconsistent business listings get a Google Business Profile suspended?
Yes, it can contribute. Google doesn't list directory mismatches as a suspension reason, but when your name, address or phone on Yellow Pages, BBB or your own website disagree with your profile, a real business looks like a fake or hijacked listing. That's how profiles end up reinstated and then suspended again. Fix your website and registration first, then correct the directories, then appeal.
Read the full answer: Can inconsistent business listings get a Google Business Profile suspended? →
Why does only one practitioner at our office show up on Google Maps?
Because Google's local filter usually shows only one of several listings that share an address and a category. It isn't a penalty, and the other listings still exist; they're hidden for that search. Agents, advisors, lawyers and instructors at one office trip it most. Different primary categories, direct phone numbers, genuine suite numbers and each listing's own reviews reduce it.
Read the full answer: Why does only one practitioner at our office show up on Google Maps? →
Should each practitioner in a practice have their own Google Business Profile?
Only the practitioners people search for by name, and only if each is public-facing and reachable at the practice during set hours. Google allows individual profiles for doctors, dentists, lawyers, financial planners and agents, but listings at one address are often filtered, and each needs its own reviews. Give listings to key practitioners, make each distinct with its own category and phone, and keep everyone else on the practice listing.