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Reviews are missing from some Business Profiles after reinstatement

Google is aware that reviews are not returning on some Business Profiles after a suspension is lifted. There is no timeline for a fix. Here is what to do meanwhile.

What happened

Some Business Profiles that were suspended and then reinstated came back live without their reviews. Google is reported to be aware of the problem and working on it, with no timeline given.

Why it matters

Reviews are one of the strongest local ranking and trust signals. A profile that returns with none can lose map visibility and conversions even though the suspension is over.

What to do

  • After any reinstatement, check reviews, photos and posts straight away
  • Reply on your original support case to report missing reviews
  • Do not open a new case or create a new profile
  • Keep asking new customers for reviews in the meantime

The details

The issue was shared by Google Business Profile product expert Amy Toman and covered on August 24. The guidance passed on is to respond to the support ticket emails you already have, so the missing reviews stay attached to the same case. The report notes this may be separate from a reviews problem seen in July, and the link between the two is unclear.

Our read

Suspensions are already stressful, and this adds a second problem after the first is solved. The practical point is patience with process. Opening several cases or creating a fresh profile tends to slow things down and can trigger new problems. If you have never been suspended, the useful takeaway is prevention. Our answer on why Business Profiles get suspended lists the causes to avoid.

Sources

  1. Search Engine Roundtable: reviews missing after reinstatement

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